The result of 23 years of research and development of "the first step of anti-aging activating care" based on Sulwhasoo's precious Korean herbal foundation

The most powerful 5th generation JAUM Activator™  ever, awakening the skin's natural regenerative potential, caring for the skin's 'ecosystem' from the inside out, regenerating the foundation firming for healthy skin.

The precious and powerful JAUM Activator™ compound is based on Youth Master Technology, Sulwhasoo's most advanced biotechnology.

The unparalleled power of a precious heritage resource

The gift of time, Ginseng is also a precious traditional medicine of Korea. After 50 years of dedicated and persistent research,
Sulwhasoo has successfully extracted rare protoplasm from Korean Ginseng, an ingredient that has the ability to change the destiny of the skin. Do not stop there,
Sulwhasoo continues to persevere in researching and refining this proprietary ingredient more and more effectively.

Precious, Comprehensive and Long-lasting with youthful energy from Red Pine

Regarded as a symbol of longevity and an elixir of longevity, Red Pine is even more remarkable and magical. Sulwhasoo has successfully researched DAA (De-Aging Active), a skin-restoring formula from Red Pine, which is extremely rare. The formula has the ability to repair damaged skin caused by aging while strengthening its ability to endure as a strong fortress to the external environment to help skin shine with surprising radiance day after day. .